Established by a knowledgable industry panel during the recent Southern Lodging Summit in Memphis, here is 33 tips for your hotel’s social media marketing.
Hope this will help us to develop an effective social media platform for our accommodation services.
- Treat it like a party. Your team should have fun while conversing with your target audience.
- Address issue in a timely and honest fashion
- Know the lingo, but don’t let it scare you. Start with some basics.
- Take it offline. When engaging in an in depth conversation with your customers, it doesnt need to be in front of the world. Having a private conversation can lead to resolution to any problems.
- Involve multiple department, if you don’t deal with them while you are setting your program, you will have to deal with them later.
- Know your target audience via market research and interviews. Don’t try to be everything on anybody.
- Develop a plan and stick with it. Having a master plan to follow ensure everyone on the team understand the goals. Do your due diligence before launch.
- It’s ok to fail. Don’t be afraid to try new and innovative as a part of the master plan. If it doesn’t work, stop doing it. Don’t be afraid to push the limit.
- Be sure to proofread and spell check. It sound simple, but having easily corrected errors in text damages your integrity.
- Have a personality. Being vanilla doesn’t make an impact.
- Always link to your homepage from all social media outlets!
- Discover who is interested and qualified on your staff. You might find support where you less expect it.
- Dedicate someone to oversee the efforts. It’s good to have multiple people involved, but not having a point person will result in chaos.
- Have a message and reason for it. Simply having a social media presence for the sake of having one isn’t worth the effort. Everyone on your team should know your message.
- Create relevant and valuable content.
- Understand that it is a 24/7 endeavor and plan for it to be monitored that way.
- Cultivate an intimate relationship with the audience. Get to know their expectations.
- Social media is not a stand alone program. It should be part of the hotel‘s overall operating and marketing plans.
- Utilizing resources from your brand will save your time and money.
- It’s not popularity contest. The number of followers you have isn’t important as the quality of the people interacting with you.
- Return on engagement is as important as return on investment. Use analytics tools to measure engagement.
- Capture as much data as possible from your followers.
- Another good resources is the “eConnect” feature at www.hsmai.org
- Don’t just post special, have a conversation.
- Get to know people who can help you. Reach out bloggers. Understand what blog is seeding it, and give bloggers something to work with.
- To look and feel the message of your platform must be consistent, but don’t be afraid to to have different sub-message for different channel.
- Include the social media team, even it is one person on the organizational chart. Give it a home so there is some accountability.
- Have multiple Twitter of Facebook Fan Page to target specific audiences. If you are trying to sell more packages, let the world know your track record through videos, pictures. Have happy past clients as followers.
- Don’t delay getting engaged in social media. It’s not be too late, but don’t get left in the dust. Remember when there was a discussion about the importance of having web page? Don’t fall into trap.
- Keep track of what your followers are saying by utilizing free and paid matrices. Do some research as there are many options.
- Know the number of RSS Feed and repeat visitors to measure loyalty.
- Learn how search engine works.
- Focus on the task at hand. Don’t get carried away with gizmos and gadgets. The idea of social media is to interact with your existing and prospective guests.