PETALING JAYA: Local TV station 8TV will pull out its controversial Ramadhan Public Service Announcements (PSA), following criticism and public outrage. Media Prima chief executive officer Ahmad Izham Omar sent out a tweet Tuesday that they were withdrawing the PSAs.
“Ok guys. We’re pulling out the ads. Thank you very much for your concern,” he tweeted. The PSAs drew a lot of flak from the online community, which accused the station of stereotyping and being racist.
All three announcements, which run for 30 seconds respectively, show the same Chinese girl acting obnoxiously in different situations at Ramadhan bazaar stalls. They depict her being rude, greedy and dressing inappropriately in a public space.
The announcements are then followed by public service messages urging viewers to act appropriately. All the ads end with three 8TV presenters telling people not to get carried away and to understand the significance of Ramadhan, before wishing its viewers Selamat Berpuasa (Happy fasting).
- If you plan on going shopping this weekend, you better be careful...
- [VIDEO] Don’t you just hate it when your ‘kakak’ visits you at the worst times?
- Have you seen these exclusive benefits up for grabs?
- SPOTTED: A New Social Trend Amongst Malaysians
- 8 Ways You Can Make A Difference Using Your Online Skills
- PROMO: Get 20% off GALAXY Tab S this holiday season!
- You might win a brand new iPhone 6!
- For anyone who grew up eating Maggi mee. You deserve to know this.